“You feel so close to the road, having the noise of the wheels, and it’s such fantastic driving. The direct steering we have, it offers such a lot of opportunities, and then there’s the agility.”
Blume added that despite the inevitable technical relationship between the Audi and Porsche models, they would stand as clearly distinct models, each with its own positioning and target market.
“We have very clear brand identities which are very different between Porsche and Audi,” he said, “and that’s what we are doing over the whole Volkswagen Group: defining the clear brand identities.
Meanwhile, Audi chief technical officer Geoffrey Bouquot gave Autocar some insight into the priorities of the Concept C’s development programme, emphasising the importance of dynamics and engagement.
“It’s all about the emotions and [being] fun to drive, and at the same time reducing to what you want to focus on.
“Do you want to experience something that is full of information? No. You want to enjoy the drive, and you want to have only the information that you need, whenever you need – and this is part of the things that we’re working heavily on.”
Döllner previously indicated that Audi was considering synthesised exhaust notes and artificial gearboxes as a means of boosting the engagement factor, but Bouquot said the firm will integrate only what is necessary to enhance the driving experience.
