Audi has announced a new title sponsorship for its debut Formula 1 season in 2026, with financial techology company Revolut joining the sport for the first time.
The current Sauber team will become the Audi works outfit from next season, and Revolut will replace Stake as title partner. Audi describes the deal as a “landmark agreement” as it makes the announcement ahead of its entry, attracting what was ranked as Europe’s most valuable technology company last year, with a valuation of $45 billion.
“Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand,” CEO Gernot Dollner said. “We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement.
“In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products.”
Revolut Business is set to be extensively integrated into the team’s financial operations, and Revolut customers – of which there are currently over 60 million – will also get exclusive benefits as part of the deal, according to Audi.
“With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition,” team principal Jonathan Wheatley said. “This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport. From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team – delivering a seamless and engaging experience on and off the track.”
Revolut CEO Nik Storonsky says the two brands are focused on trying to disrupt the established order in their respective fields, with F1 viewed as the ideal platform to tell the fintech company’s story.
“This is a monumental partnership for Revolut and the future Audi F1 Team,” Storonsky said. “We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport.
“As Revolut continues to challenge the status quo in global finance, the future Audi F1 Team is set to do the same in motorsport. With a shared outlook, global ambition and relentless drive for progress, this partnership will define what’s possible in Formula 1.”
